v1.0 Design System

AURA HEALTH

A unified visual language for the next generation of healthcare intelligence. Clean, human-centric, and adaptive.

01. Foundation

Brand Identity

Bridging the gap between complex medical data and patient understanding.

Vision

To create a world where healthcare intelligence is accessible, instant, and human-centric.

Promise

Reliability in every byte of data and empathy in every interaction.

Secure
Efficient
Human
Smart

03. Palette

Color System

PRIMARY

Health Green

HEX #3CB371

RGB 60, 179, 113

SECONDARY

Deep Teal

#005F5F

ACCENT

Orange

#FF8C42

SUPPORT

Soft Teal

#A8E6CF

BACKGROUND

Off White

#F8F9FA

Neutral Palette

50

#FAFAFA

200

#E5E5E5

400

#A3A3A3

600

#525252

900

#171717

04. Typeface

Typography

Montserrat

HEADINGS

Aa

H1 / Bold / 4rem

Smart Healthcare

H2 / SemiBold / 2.5rem

Patient Outcomes

Open Sans

BODY

Aa

Body / Regular / 1rem

Open Sans is a humanist sans-serif typeface designed with an upright stress.

05. Texture

Data Patterns

01. Bio-Grid Mesh

02. Data Stream

03. Digital Vitality

06. Symbols

Iconography

1 / 1

07. Interface

Digital System

Mobile Experience

Live

Hello, Sarah

Your Daily Health Summary

Heart Rate

72 bpm • Normal

Appointment

2:00 PM • Dr. Chen

Dr. Emily Chen

Neurology Specialist

Total Patients +12%

1,284

Avg. Wait Time -2m

8m 30s

Form Elements

Active
Success Pending Neutral

08. Print

Stationery

Aura Health www.Aura.health
Dr. Sarah Jenks

Chief Medical Officer

+1 (555) 123-4567

sarah@Aura.health

Aura

Access Pass

Sarah Jenks

CMO • ID #8492

ACCESS GRANTED
Aura

123 Innovation Dr

Silicon Valley, CA

Preview Letterhead
C4 Envelope

09. Imagery

Visual Tone

Human Connection

Empathy at the center of care.

Data Precision

Collaboration

Macro Details

10. Swag

Brand Items

Crew Neck Tee
Crew Neck Tee
Dad Hat
Dad Hat
Canvas Tote
Canvas Tote
Welcome Kit
Welcome Kit
Eco Bottle
Eco Bottle
Field Notebook
Field Notebook
Pullover Hoodie
Pullover Hoodie
Sticker Pack
Sticker Pack