Designing getcollate.io, the corporate marketing website for Collate, the commercial AI-powered data intelligence platform. Where OpenMetadata speaks to developers, Collate speaks to enterprises. Every design decision had to earn trust at a different altitude.
Enterprise data platform sales don't happen on a website, but the website is where trust is earned or lost. A CDO evaluating Collate is simultaneously reviewing a dozen competitors. The website had one job: make Collate feel like the obvious, safe, enterprise-grade choice before a single sales conversation began.
| Feature | Collibra | Alation | Informatica MDM | Microsoft Purview | Collate |
|---|---|---|---|---|---|
| Enterprise Branding | ✓ | ✓ | ✓ | ✓ | ✓ |
| Compliance Badges | ✓ | ✓ | ✓ | ✓ | ✓ |
| Pricing Tiers Visible | ✕ | ✕ | ✕ | ~ | ✓ |
| Demo CTA Prominence | ✓ | ✓ | ~ | ~ | ✓ |
| Customer Logos | ✓ | ✓ | ✓ | ✓ | ✓ |
| Case Studies | ✓ | ✓ | ✓ | ✓ | ✓ |
| SLA Transparency | ✕ | ✕ | ~ | ✓ | ✓ |
| Dedicated Security Page | ~ | ~ | ✓ | ✓ | ✓ |
Benchmarking similar enterprise B2B redesigns projected a 2× increase in demo requests. Validated by comparable SaaS companies that shifted to demo-first CTAs with trust-signal-led pages. This framed our design success metric from day one.
B2B buyers consume an average of 13 pieces of content before making a vendor decision. The site's information architecture needed to anticipate multi-visit, multi-stakeholder research journeys, not just convert on first visit.
Enterprise visitors spend an average of 4.2 minutes on site. The highest engagement segment. This validated investing in deep content pages (Security, Case Studies, Pricing tiers) rather than optimising purely for above-the-fold conversion.
Enterprise deals involve a buying committee. Collate's website had to speak to each stakeholder simultaneously. Earning trust at the CTO level while giving technical leads and procurement teams exactly what they need.
Enterprise B2B marketing sites live or die on trust architecture. Before a buyer requests a demo, they need to believe the vendor understands their risk tolerance, speaks their language, and can handle their scale. Three decisions shaped how Collate earned that belief.
A mockup representing the getcollate.io homepage, designed to lead with AI differentiation, establish enterprise credibility, and drive qualified demo requests from the first screen.
Tools and methods used throughout the Collate enterprise website design process, from buyer research through design and CRO iteration.
A five-phase process designed around enterprise buyer psychology. From competitive audit through conversion-optimised launch with sales team alignment at every step.
Collate is the commercial extension of OpenMetadata, same powerful engine, but with AI-layer features, managed infrastructure, enterprise SLAs, and dedicated support. The challenge was designing a website that clearly differentiated Collate from the open-source platform it's built on, without undermining either brand.
Enterprise buyers, CDOs, CIOs, and VP-level data leaders, needed to see themselves in the site. The purchase cycle for enterprise data tooling is 3-9 months and involves security, legal, and procurement teams. Every page had to build trust before asking for a demo.
Designed the full website system for Collate, homepage, product pages, security & compliance pages, customer case study templates, and the demo request flow. Collaborated directly with the CEO and revenue team to align design with enterprise sales positioning.
Collate, Enterprise Website Redesign
"Enterprise websites have a specific job that most designers underestimate: they are the first filter in a procurement process that might take six months and involve fifteen stakeholders. Before a CDO will put Collate on the evaluation shortlist, the website needs to make them believe that this company understands their data governance problem specifically, not data problems generically. The difference between those two things is the difference between a bounce and a demo request. That precision is what the entire design brief was trying to achieve."