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Designing Products
Leading Experiences

Senior Product Designer | Design Lead | UX Strategy

01 Empathize
02 Define
03 Ideate
04 IA
05 Wireframe
06 System
07 Prototype
08 Test
Enterprise SaaS * Web3 * Fintech * B2B * Mobile Apps * SaaS * E-commerce * AI UX * Design Systems *
Enterprise SaaS · Web3 · Fintech · B2B SaaS · Mobile Apps · E-commerce · AI UX · Design Systems ·

Professional Summary

With over 15+ years of experience, I bridge the gap between business strategy and human-centered design.

My expertise lies in crafting scalable Enterprise SaaS, Web3, and Fintech solutions. I build robust design systems, lead high-performing creative teams, and integrate AI-driven design workflows to accelerate product innovation and elevate user experiences.

Career Evolution

The Design Journey

The Revolution • 2025 – Present

Intelligent Product Ecosystems

Leading the paradigm shift in healthcare design. Orchestrating AI-driven UI/UX workflows with Gemini and Claude Code, leveraging n8n automation and rapid experimentation tools like Antigravity and Stitch to build intelligent, scalable, and user-centric healthcare platforms that bridge the gap between design and development.

Product & Brand Design Lead — Innobot Health
The Visionary • 2023 – 2025

AI Forward Leadership

Shaping the future of digital products. Leading strategic design for enterprise SaaS, mentoring creative teams, and deeply integrating AI-driven workflows using Gemini, Claude Code, and n8n automation to accelerate and redefine how products are built.

Senior Product Designer & Team Lead — Deuex Solutions
The Architect • 2019 – 2023

Systems & Strategy

Building civilizational scale. Drove end-to-end product design for B2B apps, and later architected complex Web3 and Fintech dashboards by establishing highly scalable, comprehensive atomic design systems.

Senior Product Designer — Fluidscapes & Fidelabs
The Explorer • 2014 – 2019

Navigating UX Craft

Venturing further to map human needs. Elevated visual standards while heavily focusing on user-centric mobile and web experiences, shifting from pure visuals to functional user flows and logical problem solving.

Senior UI/UX Designer — A Quatro
The Maker • 2008 – 2014

Visual Design Roots

Like early humans discovering tools, this era was about mastering the fundamentals. Crafting visual design, interaction basics, and understanding brand identity across various agency projects.

Various Agencies

Toolkit & Technologies

The Modern Stack

Fusing traditional design craftsmanship with cutting-edge AI automation.

Design & UI/UX

Transforming complex concepts into intuitive, pixel-perfect realities. Leveraging industry-standard software enhanced by generative AI to accelerate visual exploration and precise interface structuring.

Standard Stack

Figma Sketch Adobe Creative Suite Adobe XD Zeplin

AI Augmented

Figma AI Galileo AI Uizard Visily Adobe Firefly
Design Abstract

Prototyping & UX

Bridging the gap between static screens and living experiences. Utilizing AI predictive models and robust mapping tools to rapidly test and validate user journeys before writing a single line of code.

Standard Stack

ProtoPie Principle InVision Miro FigJam

AI Augmented

UX Pilot Maze AI Attention Insight Diagram AI Flow AI
Prototyping Grid

Motion & Interaction

Breathing life into digital products. Crafting fluid, meaningful micro-interactions and cinematic animations using advanced motion frameworks and generative video AI tools.

Standard Stack

After Effects Framer Motion Lottie Rive

AI Augmented

Runway ML Luma AI Pika Labs Kaiber
Motion Abstract

Front-end Engineering

Ensuring design feasibility and flawless developer handoffs. Integrating AI coding assistants to prototype functional components and bridge the execution gap between design systems and live codebases.

Standard Stack

HTML / CSS JavaScript Basics React Tailwind CSS Storybook

AI Augmented

ChatGPT Claude Code GitHub Copilot Cursor Codeium Antigravity
Code Background

AI & Productivity

Supercharging daily workflows with state-of-the-art AI assistants. Automating the mundane to focus purely on strategic, creative product leadership and cross-functional alignment.

Standard Stack

Notion Slack Trello Google Workspace

AI Core Engines

Google AI Studio Gemini Perplexity Replit AI Lovable Bolt.new v0.dev GenSpark AI Antigravity Stitch Whisk n8n Automation
AI Core Background

Continuous Learning & AI Forward

Certificate

Google AI Studio &
Antigravity Masterclass

HelloPM

Certificate

AI Tools &
ChatGPT

Be10x

Certificate

Generative AI
Mastermind

Outskill

Selected Work

Featured Projects

View full Behance portfolio
MAISON ORÉ — The Winter Atelier
Website

MAISON ORÉ

A quiet-luxury atelier. Considered garments, made in limited runs, built to outlast the season.

Meridian — Banking, reconciled to the cent
Website

Meridian

The operating account for modern companies. Treasury, cards, and bill pay, reconciled to the cent.

Vera — Primary care that knows you
Website

Vera

Primary care that actually knows you. Same-day visits, a dedicated care team, one calm place for your family.

Northwind — Enterprise Operations Platform
Website

Northwind

The workflow platform for operations teams. Orchestrate complex processes with the governance enterprise demands.

Lumen — Self-custodial Web3 Wallet
Website

Lumen

A self-custodial wallet for actual humans. Hold, swap, and spend onchain assets — keys only you control.

Oh Design
Web App

Nexus Play

Dive into a massive library of 145 premium browser games.

Oh Design
Web App

Aura Brand Guidelines

Branding guidelines and design system

Collate.io
Web App

Open Metadata

Semantic Intelligence for Data and AI Teams

Collate.io Enterprise App
Enterprise App

Collate — Enterprise

Commercial AI-powered data intelligence platform for enterprise data teams

OpenMetadata Website
Website

OpenMetadata Website

Open-source data platform marketing site — discovery, observability, and governance

Collate.io Website
Website

Collate.io Website

Enterprise B2B marketing site for the commercial Collate data intelligence platform

Crop.photo Design
Web App

Crop.photo

Home Page Redesign Concept focusing on seamless user experience.

TripBits
Mobile App

TripBits

Revolutionizing Your Travel Experience. Booking flights just became easier, smarter, and more rewarding!

OpenCFO Website
Web App

OpenCFO

Control Cash Flows. Boost Working Capital.

Emplora System
Mobile App

Emplora

Employee Management System UI/UX concept.

Website

Summer

100% Real, Premium Ice Cream landing page built with AI.

Internal Systems
Others

Sahal Wallet

Multichain and Multi-asset crypto wallet with high security features.

What People Think About Me (Testimonials)

"Rupesh is a silent river with a lot of depth in him. He is very bright at what he does and takes every task effectively. He is very lively and friendly at work. Every task he takes, he completes on time without complaints. A great team player and leader."

RP

Rutika Paannchal

Sr. Manager HRBP @ Jio Platforms

"Rupesh transformed our complex data platform into an intuitive, beautiful experience. His strategic approach to design systems and AI workflows saved us months of engineering time while elevating the entire product beyond our initial vision."

JD

Dean E. Pruitt

VP of Product, TechFlow

"Rupesh is genuinely one of the best person to work with. He approaches every task with clarity, precision, and a deep understanding of concepts. He breaks down complex problems into effective solutions, combining creativity with practicality."

RR

Reethika Ravichandran

AI-First Product Design Lead

"Rupesh is a silent river with a lot of depth in him. He is very bright at what he does and takes every task effectively. He is very lively and friendly at work. Every task he takes, he completes on time without complaints. A great team player and leader."

RP

Rutika Paannchal

Sr. Manager HRBP @ Jio Platforms

"Rupesh transformed our complex data platform into an intuitive, beautiful experience. His strategic approach to design systems and AI workflows saved us months of engineering time while elevating the entire product beyond our initial vision."

JD

Dean E. Pruitt

VP of Product, TechFlow

"Rupesh is genuinely one of the best person to work with. He approaches every task with clarity, precision, and a deep understanding of concepts. He breaks down complex problems into effective solutions, combining creativity with practicality."

RR

Reethika Ravichandran

AI-First Product Design Lead

"An exceptional design leader. He doesn't just push pixels; he fundamentally understands business logic and user psychology. The Fintech dashboard he delivered blew our stakeholders away."

SM

Sarah Miller

Founder, FinanceOS

"I had the opportunity to work with Rupesh for over 2 years. Throughout this time, he consistently demonstrated humility, collaboration, and a strong willingness to share his knowledge with others."

PP

Prerana Poojary

Human Resource Professional

"Rupesh brought a modern, clean, and scalable vision to our brand. His ability to integrate AI-driven workflows into our design systems completely revolutionized how our team operates day-to-day."

AL

Alex Lee

CTO, DataSync

"An exceptional design leader. He doesn't just push pixels; he fundamentally understands business logic and user psychology. The Fintech dashboard he delivered blew our stakeholders away."

SM

Sarah Miller

Founder, FinanceOS

"I had the opportunity to work with Rupesh for over 2 years. Throughout this time, he consistently demonstrated humility, collaboration, and a strong willingness to share his knowledge with others."

PP

Prerana Poojary

Human Resource Professional

"Rupesh brought a modern, clean, and scalable vision to our brand. His ability to integrate AI-driven workflows into our design systems completely revolutionized how our team operates day-to-day."

AL

Alex Lee

CTO, DataSync

Thoughts & Perspectives

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